Meet Anna

I’ve been poking around inside my own head for as long as I can remember, and at some point it turned into a job. I run Inner World Lab, where I help other people do the same thing, usually with less flailing than I did.

Before that I worked in big international companies in seven countries, ran operations and communications for a startup, and every few years took a long stretch of time off to figure out where I actually wanted to put my time and energy. All of it ended up being research for what I do now.

Anna Macko

Things I’ve tried

  • Left a corporate job at Universal Music for Canada with one suitcase and no plan. Ended up as a runner at one of Canada’s top restaurants, and in an identity crisis I hadn’t seen coming. Ecstatic dance got me out of it.
  • Did a university exchange in Argentina in Spanish without speaking a word of Spanish.
  • Played violin in a street band in Haarlem. We got kind of famous locally and started getting booked for weddings.
  • Moved to Brazil for a man I’d never met in person. Married him eventually. Unmarried him eventually too.
  • Bought silk in Vietnam, came home to Latvia, learned to sew, and made a three-piece kimono line out of it.
  • Started aggressive inline skating at 36. Currently working on slides, jumps, and ramps.
  • Started Inner World Lab in 2025. It was supposed to be a museum.